Since its inception, Facebook has become one of the most powerful advertising platforms for businesses in B2B and B2C, helping marketers obtain more organic impressions on their ads. A successful Facebook ad includes the right audience, eye-catching images or videos, and compelling text. In this presentation, we’ll cover the essentials you need to know for creating Facebook ads that convert.
Facebook ads must instantly answer these questions:
· What is your product?
● How does it help the consumer?
● And, how can they get it?
By attending this session, you’ll learn how to:
· Write the right copy
· Use the right images
· Have a strong call-to-action
Presenter: Ken Countess is managing director of The Countess Group, a strategic marketing and communications consultancy now in its 20th year.
An award‐winning marketer, public speaker, trainer, presenter, podcaster and internationally recognized, accredited expert on Email Marketing, Social Media Marketing, Marketing Automation, and other marketing topics.
Ken energizes audiences by providing them with the knowledge they need to gain an unfair advantage over their competition.
Ken’s seminars and webinars are filled with people seeking timely, actionable, easy‐to‐implement information about today’s digital marketing tools (including email marketing and social media networks such as LinkedIn, Facebook and Twitter) to grow their business or non‐profit.
He is highly sought after, as his engaging presentations have earned him the respect of loyal followers all over the world.
Ken is an Email and Social Media Marketing Expert, certified by Constant Contact, the leading email marketing company in the country. Recognized as the company’s Top Trainer, he is one of the only winners ‐ ever ‐ of Constant Contact's Leadership Award, Ken has been one of the company’s top producing independent resellers year after year.
He is a certified partner of Keap, formerly known as Infusionsoft, a leader in Customer/Client Relationship Management software and is a member of the Microsoft Partner Network.
Ken has held executive management positions at several Fortune 100 companies, including Motorola, Marriott and Caremark (now CVS). He provided award‐winning leadership for the fastest growing divisions of these industry leaders.
Ken holds an M.B.A. in Marketing from Florida Atlantic University and a B.A. in Business Economics from the State University of New York.