In Walter Issacson’s "Einstein: His Life and Universe" we learned, surprisingly, that this genius was not very good at math and understood from early childhood it was OK to seek out a mentor to help him.

So what is mentoring?

A mentor is frequently defined as a person who guides a less-experienced person. An effective mentor needs to build trust and model positive behaviors. It is essential that a mentor understands his or her role and is authentic and engaged. Most importantly, a mentor needs to be tuned into the needs of the mentee.

Mentoring focuses on the verbs: guide, support and inspire.

Mentoring can be applied at three levels: micro, mezzo or macro.

When mentors guide individuals, business owners or executive directors interested in starting a new business, thinking about strategic activities, re-branding, marketing, developing or refreshing business plans, fundraising and/or finding new markets and opportunities. This one-to-one mentoring could be called micro mentoring.

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